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Service broker, or discount broker, provides fewer services in exchange for
giving a discount on the
real estate commission.
A discount broker anchors their business on discounting their only source of income,
the sales commission. So, how well do you think a discounter will look out for
your money, when it comes time to negotiate the sale of
your home? Isn't is just logical to expect a discounter
to pressure you to accept a lower sale price in order to make the sale?
A discount broker's sign MAY attract
Buyers to your home, but those Buyers will probably expect to pay a
lot LESS because you are saving money!
Today's buyers are very savvy and they know a discounter's
sign when they see one. If your home is listed with a known
buyers know that you're saving money on the commission. And, they
will expect you to pass that savings along to them, in the form of a
lower sale price.
Choosing a discount broker could also send the message that
you are desperate and cannot afford to pay a top Realtor to market
Many of these part-time brokers will
even leave you to negotiate the sale.
And, if you do, you will more likely lose money, because seasoned Realtors can easily turn the deal upside down
in favor of their client, simply because you lack the expertise needed to
What about inspections and the repairs
that the Buyer will request you to make?
Do you know which repairs will be needed to keep the buyer in
the sale? Will your discount broker be there to assist you in
negotiating the repairs? Everything is negotiable, and you need
full-time, professional Realtors looking out for your best interests.
Brokers providing fewer
services for a lower commission could be motivated to
just save themselves time and effort. And, you could end up losing money, as
"bottom line" in mind. If you give up as little as 1% of your home’s value during negotiations, then you completely lose the advantage of working with a
The old adage, 'You get what you
pay for is true'.
To be sure you have professional full-service Realtors on
your side, choose me to market your home.
REALTOR® -- A
Registered collective membership mark that identifies a real estate
professional who is a member of the National Association of
REALTORS® and subscribes to its strict Code of Ethics.